The project consisted of web design, poster design, Social Media design for both Facebook and Instagram as well as design of products as part of the campaign.
The color scheme is simple - black, white and yellow, and the pictures are mostly blurred duotone pictures to illustrate the dizziness you feel after experiencing drugging. I tried to work with creating a simple but yet recognisable identity throughout the whole process.
Before the project, there was made a lot of research to clarify the needs of the target group.
We received the grade 12 (A) for this project.
Skills used in the process
- Web design
- Photoshop
- Illustrator
- InDesign
Underneath, you will find different pictures of the campaign material. Click on the pictures for full size.