Fictional project creating a campaign for whatever cause or company we found interesting. I chose to focus on the still bigger problem with parents not vaccinating their children against measles.

I did this project in the course "Campaign". We were allowed to work with whatever we wanted, and I chose to make a campaign for the National Health Services encouraging parents to vaccinate their children against measles.

I wanted to shed some light on this since it is a problem on the rise in Denmark. I also wanted to make a campaign that was a bit different from regular health care information - more artistic and colorful so it wouldn't feel like a demand. Prior to making the campaign, I did a lot of research to find out who didn't vaccinate their children. As it turned out, the majority of non-vaccinated children went to Rudolf Steiner Schools (or Waldorf schools) or other private schools. Without getting in to details, my research showed me that the mothers who didn't vaccinate were somewhat similar in beliefs and lifestyle, which I off course took into consideration when working on the campaign.

The campaign consists of 12 patterns made with inspiration from measles. The color scheme is held in pink and nude tones to make it feminine and take some focus from the otherwise quite graphic measle pattern. The patterns are used in a family calendar, a zine, a website, on posters and on a pacifier as well as a bib.

Skills used in the process

• InDesign
• Spark AR (Instagram filter)
• Illustrator

Underneath, you will find different pictures of the project. Click on the pictures for full size.