This project was part of a danish design competition. The assignment was to create at least 2 campaign posters that would appeal to "city"-people and make them more open to move to the less populated areas in Denmark.
I chose a more humorous take on the campaign trying to highlight some of the prejudices that are often connected to people living in some of the less populated regions - the prejudices being "Children aren't properly educated", "Child labour still exists" and "They only eat old and bad-tasting food". My goal was to create a campaign that resembled a bit to the "Save the Children" campaigns that are made to raise money for African children.
Skills used in the process
- Photoshop
- InDesign
- Photography
Underneath, you will find different pictures of the campaign material. Click on the pictures for full size.