This concept is based on the trends about offline living in nature, minimalism and "staycation". The concept offers offline vacations in nature's surroundings, where families can reconnect and recharge.
The concept is a business proposition for the owner of the farm, Jørgen Schultz. Our group presented suggestions for use of the buildings and surroundings, an establishment budget and a marketing strategy based on research of target groups and trends. Furthermore, we presented a lot of different "mood"-material in order to create a clear vision of the concept.
We received the grade 12 (A) for this project.
Skills used in the process
- Photoshop
- Indesign
- Illustrator
- Etc.
Underneath, you will find different pictures of some of the material from the pitch and exam. Click on the pictures for full size.