A magazine spread made for the brand FILA. It's an ad for the new shoe "FILA Rouge". The focus was to make the shoe stand out and keep a simple look, that was easily recognised as the FILA brand.
Therefore, the colors are kept simple (FILA brand colors) and furthermore the font is the one belonging to FILA.
To add a bit of movement, I added a "heartbeat" line - it can be perceived as both a heartbeat and the pressure waves that occurs when a runner's feet hit the ground.
Skills used in the process
- InDesign
- Photoshop
- Illustrator
Underneath, you will find different pictures of the ad. Click on the pictures for full size.